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TV PR: “Drivers’ Fuel Challenge” at the Nürburgring

Who is Germany’s most efficient truck driver? 16 contestants from all over the country qualfied for the ‘Drivers’ Fuel Challenge’, the fuel saving worldcup of truck drivers. Not only was it mandatory to drive fuel efficient on the Nordschleife but to fulfill heavy driving tasks also.  Main sponsor Volvo Trucks’ goal is to show that only the co-operation of innovative technology and environment-friendly drivers sets sustainable goals.

We developed the communication work, been with the trucks with TV cameras and our iReporter and shared the material on a daily basis with the media and social media channels.

KUNDEVolvo Trucks Deutschland